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Hershey Makes Big Pledge to Cut Its Calories
USAgNet - 04/25/2017

The Hershey Company announced new commitments that will increase the visibility of nutrition information and portion options as part of their ongoing efforts to offer a broad range of delicious snacks and clear information. This builds on Hershey's ongoing commitment to provide choice and transparency.

By 2022, Hershey will make 50 percent of its total portfolio of individually wrapped standard- and king-size confectionery products with 200 calories or less. In addition, 100 percent of Hershey standard- and king-size confectionery products will have easy-to-read front-of-pack calorie labels by the end of next year. Hershey is the first confectionery and snacking company to make such a commitment for its entire standard- and king-size range of products.

"Consumers are at the heart of all that we do and we have been at the forefront of providing the choice and transparency they want," said Michele Buck, President and Chief Executive Officer, The Hershey Company. "We aim to delight our consumers and these steps will provide an even wider range of portion options and clear information to help them select treats that fit their lifestyle."

Currently, about 31 percent1 of Hershey standard- and king-size confectionery products are already 200 calories or less and 70 percent of products carry the Facts Up Front calorie label. Through these new commitments:

- 100 percent of Hershey standard- and king-size confectionery products will carry the Facts Up Front calorie label by the end of 2018;

- New king-size options that enable consumers to more easily share or save a piece for later will be available by 2020; and

- 50 percent of Hershey's total offering of individually wrapped standard- and king-size confectionery products will be 200 calories or less by 2022.

Hershey expects that the 200 calorie commitment will be achieved through a combination of reformulation, innovative new products and adjusting the size of certain items in the portfolio. Above all, Hershey will continue to deliver great-tasting and high-quality products, core to its business since 1894.

In February 2015, Hershey committed to transitioning to simple ingredients, and today offers products that deliver on this promise across its portfolio, from the iconic Hershey's Milk Chocolate Bars and Hershey's Kisses Milk Chocolates to snacks like KRAVE Jerky. By 2020, all everyday Hershey's brand chocolate confection products will have simple ingredients.

Hershey is a leader in transparency, making it easier for people to access more information about their food. In 2015, the company led the development and adoption of the innovative SmartLabel platform. This year detailed SmartLabel product and ingredient information will be available online for 100 percent of its products, and next year SmartLabel QR codes will be on all packaging linked to detailed product and ingredient information.


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