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Demand for Fertilizer Additives Drives Moderate Market Gains
Kansas Ag Connection - 12/05/2018

Demand for fertilizer additives is forecast to increase at a moderate 4.2% annually to $1.446 billion in 2028. Future Market Insights, a leading market research company, released a market intelligence report, presenting a comprehensive analysis of the fertilizer additives market on the basis of product type (anti-caking agents, dust suppressors, drying agents, and granulation agents) and application (Nitrogen, P205, K20, and others).

Overall, sales growth of fertilizer additives will be driven by:

- Growing demand for food, translating into new technologies and improved fertilizers

- Increased emphasis on making fertilizers more efficient with high output

- Better performance and high crop yield

- Developing landscape for sustainable technologies in the agrochemical industry

- Stringency in regulations to keep soil and water pollution at bay

Anticaking agents segment is projected to create 1.3X incremental opportunity till 2028, currently being the largest product type category worth US$ 527 Mn. The trend is projected to continue through 2028, considering major demand from solid fertilizers. The increasing demand for anti-caking agent is mostly attributable to its key characteristic to prevent lump formations, making for easy packaging and transportation. Representing well over 55% share of the total market, in terms of value in 2018, anti-caking agent is also expected to witness major innovations in the form of eco-friendly anti-caking agents, by 2028.

"Popular N (Nitrogen) fertilizers will drive the revenue for fertilizer additives, contributing the largest demand share in the total fertilizer market. Moreover, being an important nutrient for crop production-directly influencing the amino acid composition of protein and nutritional quality of the subsequent yield, will positively translate in widespread adoption of N fertilizer. FMI predicts high adoption of fertilizer N in fruit production, oilseeds, fodder crops, horticulture to maintain high level of quantity and quality"- Principal Analyst, Chemicals, Future Market Insights

Increasing demand for N fertilizer owing to its significant role in metabolic interactions in crops, globally is expected to open potential strategizing avenues for manufacturers, with a key critical focus on increasing crop nitrogen use efficiency to further enhance the crop quality, adds the analyst.

In the highly fragmented fertilizer additives market, Tier 1 players including Clariant AG, Arkema S.A., Kao Corporation and Koch Industries, Inc., among others hold nearly 80 percent of the total market share. With dominance well displayed by key players through an extensive product offering, FMI also underlines the critical role of organic and inorganic growth through strategic collaborations and mergers and acquisitions, across the value chain and its impact on formulating effective fertilizer additives. Whether it is Clariant AG's agreement with SABIC and Huntsman Corporation or Arkema's collaboration with Barrday, Inc and its expansion move in China, key players are projected to push their products in untapped markets through such joint ventures.

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