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GrubMarket Acquires Farmingo to Expand Software to Farmers
USAgNet - 09/15/2021

GrubMarket announced it has completed the acquisition of Farmigo, a provider of community supported agriculture software to farms to manage their business online and reach more consumers.

Using technology and a community-based business model, Farmigo connects local farms directly to consumers through food communities-such as workplaces, schools, apartment complexes and community centers. Once a food community is established, members can order their selection online from a variety of local farms and have it delivered weekly or bi-weekly to their food community site.

Farmigo was founded in 2009 by Benzi Ronen and Yossi Pik as a cloud-based software system for farms to manage their CSA subscriptions. Farmigo has provided technology to hundreds of CSA farms in 25 states and has connected them to more than 3,000 communities.

Since 2009, Farmigo has helped CSA farms deliver more than 30 million pounds of produce to over 100,000 families. Farmigo food communities leverage their existing relationships with farms to accelerate the adoption of an "alternative food system" beyond the 1 percent of American people participating in CSAs. Since July 2016, Farmigo's business focuses exclusively on its CSA Software Management platform.

This acquisition enables GrubMarket to further deepen its software domain knowledge in working with growers and offer our producer partners additional software to help reach more customers and grow their profits. Moreover, this acquisition opens the door for GrubMarket to become a software platform for B2C side of the American food supply chain industry.


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