By Scout Nelson
The Kansas Beef Council (KBC) is celebrating the holiday season with a special version of its popular “Beef Brings Us Together” campaign. The initiative highlights the central role beef plays in Kansas holiday meals and the hardworking families who bring it to consumers’ tables.
Running throughout November and December, the campaign will appear across billboards, connected TV, and social media, aiming to connect with Kansans as they prepare festive gatherings and home-cooked meals.
As part of the campaign, six holiday-themed billboards have been placed across the state. Each design reflects warmth, family, and tradition—values that resonate deeply during the holiday season. Messages like “Joy”. Served Medium Rare.” “Beef. Made for Holiday Tables”, and “Beef. Seared Into Every Tradition.” remind viewers that beef continues to be a cherished part of Kansas holiday celebrations.
In addition to outdoor displays, KBC is launching a new 30-second video that will air on connected TV platforms statewide. The ad delivers a heartfelt message, encouraging Kansans to pause, reflect, and celebrate what truly matters—family, togetherness, and delicious food shared at the table.
“The ad invites Kansans to slow down and savor what matters most,” the Council shared, emphasizing how beef remains at the heart of family traditions across generations.
This multi-channel campaign not only promotes Kansas beef but also reinforces a message of unity, gratitude, and pride in local agriculture. By spotlighting beef’s role in cherished family moments, the KBC continues its mission to connect consumers with the people and values behind the state’s thriving beef industry.
For more information or to view the campaign’s featured video, Kansans can visit the Kansas Beef Council’s website or follow its social media channels.
Photo Credit:gettyimages-erdinhasdemir
Categories: Kansas, Livestock, Beef Cattle