By Scout Nelson
Selling lamb at the farmers market is more than just a business opportunity—it is a way to connect directly with consumers and build trust in agriculture. Farmers take pride in sharing the products they raise, but they also recognize the importance of explaining how food is produced.
At a recent market, one customer asked if pesticides were used on the farm. The farmer explained that pesticides are valuable tools when used responsibly, and safety precautions such as re-entry and grazing exclusion times are always followed.
Despite the explanation, the customer decided not to purchase lamb, believing it would contain residue. While the discussion remained civil, the farmer acknowledged that not every conversation will end successfully.
Another customer raised concerns about hormones and antibiotics. The farmer explained that no added hormones are approved for use in sheep, making it a non-issue. Antibiotics, however, are sometimes necessary to protect animal health.
Farmers consult veterinarians, follow label instructions, and use antibiotics carefully to ensure both animal welfare and long-term effectiveness. In this instance, the customer was satisfied and made a purchase.
These exchanges highlight both the challenges and opportunities farmers face when engaging with the public. While not every conversation results in agreement, each discussion provides a chance to share accurate information. Farmers remain some of the most trusted professionals, and their voices play a vital role in countering misinformation.
As one farmer noted, “We’re not going to win every conversation, but I believe we can win most of them.” Each consumer who learns the truth becomes another ally for agriculture—and those allies are needed now more than ever.
Photo Credit: gettyimages-ppampicture
Categories: Kansas, Business, Livestock, Goats & Sheep