By Scout Nelson
Beef remains the strongest performer in the meat department, leading sales growth and customer demand across grocery stores. Market research shows that meat department sales reach high levels during November, with beef standing out as the main driver of this success.
During the four-week period in November, meat departments across stores generate strong total sales. Pound sales increase when compared to the same time last year. Fresh meat sales show steady growth, while processed meat sales decline slightly. This trend shows that shoppers prefer fresh meat options over packaged products.
Beef leads all meat categories in both value and volume. Sales value grows at a faster rate than any other meat type. Pound sales also rise, showing that people not only pay more for beef but also buy more of it. This growth confirms beef’s strong place in family food choices.
Looking at the full year, beef also leads in volume growth, with chicken following behind. This shows that beef remains the most trusted and popular meat choice in many homes. Beef also adds the largest share to total meat department growth, contributing more than half of the total increase in pound sales.
Fresh meat remains the key reason for the overall rise in meat department sales. As more shoppers focus on quality, taste, and fresh options, beef benefits the most from this trend. Retailers also continue to promote beef products, which helps keep demand strong.
The steady rise in beef sales supports cattle farmers, meat processors, and retail workers. Strong sales help maintain stable prices and encourage continued investment in beef production and safety programs. This growth also reflects consumer trust in beef as a main protein choice.
As shoppers continue to look for fresh and reliable food options, beef is expected to remain a leading product in meat departments. Its strong sales performance shows that beef will likely continue to support overall meat market growth in the coming months.
Photo Credit: gettyimages-sstajic
Categories: Kansas, Livestock, Beef Cattle