The culinary team at NCBA, a contractor to the beef checkoff, has a new vision for future programs that involves more outreach centered around culinary professionals in the industry, as well as educators and associations. The team also plans to increase the number of recipes developed for beefitswhatsfordinner.com, while increasing assistance to state beef councils.
The few key areas of focus for this year will include creating on-trend and engaging beef recipes and culinary educational content to inspire home cooks to desire beef more often; maximizing the value and dining experience of less expensive beef cuts through exploration of cooking methods, flavors and preparation techniques; and increasing the knowledge of industry and culinary professionals through engagement, education, new creative content and menu inspiration.
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Categories: Kansas, Education, Livestock, Beef Cattle