By Scout Nelson
The Kansas Beef Council (KBC) is enhancing its outreach this summer by expanding the “Beef Brings Us Together” campaign to connect to television platforms. This effort aims to reach more Kansas households by adapting to current viewing trends.
The 30-second promotional video, which emphasizes the role of beef in family meals and gatherings, is being shown on popular streaming services such as Hulu, YouTubeTV, and Roku. This approach allows the campaign to connect with audiences who prefer digital streaming over traditional cable TV.
Connected television advertising helps KBC align with modern consumer habits while delivering a simple yet impactful message—beef plays a meaningful part in everyday meals and family traditions. The video showcases how gathering around the table often includes beef as a centerpiece in Kansas homes.
This streaming initiative supports a larger campaign that also features nearly 1,000 traditional television spots aired across Kansas, nine billboard advertisements positioned statewide, and digital content shared consistently throughout the summer months.
By appearing on both digital platforms and traditional media, KBC ensures beef remains a key part of conversations in Kansas households—from outdoor grilling sessions to family dinners. The comprehensive media approach not only broadens the reach of the campaign but also keeps beef top of mind among Kansas consumers.
“If you want to watch the campaign video, it can be viewed here.”
Through these expanded efforts, the Kansas Beef Council strengthens its message that beef is more than just food—it is a part of shared memories and meaningful connections. By embracing both modern streaming channels and traditional advertising, KBC continues to promote beef’s important place in Kansas culture and cuisine.
Photo Credit:gettyimages-pamwalker68
Categories: Kansas, Livestock, Beef Cattle